A successful search engine optimization program must be part of a comprehensive Internet marketing plan designed to help you reach the sales and marketing objectives of your company. It succeeds by driving targeted traffic to your web site and implementing strategies to turn those visitors into customers. Having numerous "one page and out" visitors or anonymous web surfers traverse your site won't help you reach your goals.
However, in order to accomplish these objectives, you must first decide which keyword phrases will bring the right visitors, and then make sure your web site will be ranked highly by the top search engines. Upright Communications understands this process and has designed its Get Found™ search engine optimization program with some powerful features:
In-Depth AnalysisGetting the "right" visitors to your site — those who actually have an interest in buying your products and services — means doing your homework up front. Are we choosing the keywords that these prospects will actually use? Does our site have enough content to maintain their interest? Are we taking advantage of every opportunity to attract them to our site?
With each Get Found search engine optimization program, Upright gets to the heart of these issues by performing the following analyses:
- Advanced Keyword AnalysisThe first step in our Get Found search engine optimization program lays the proper groundwork for success by selecting the keywords that will drive the "right" visitors to your site. In addition to your input, we use a variety of methods to determine the best search terms for your program. These methods include search term comparison tools, specialized keyword research software and analysis of competitor web sites.
- Site Audit and RecommendationsUpright will provide a formal audit of your web site that will detail every aspect affecting search engine compatibility and visitor navigation. We are well versed in how search engines work and will recommend new design elements to increase the effectiveness of your site in today's search engine environment.
- Link Popularity AuditLink popularity refers to both the quality and quantity of links that point to your site. Link popularity is a major component of the Google ranking algorithm and contributes to high ranking with other major search properties as well. Upright will provide a report detailing links to your site and those of two of your competitors.
- Site ArchitectureWe've done the research. We know if your site is search engine friendly, if you have enough content to satisfy the engines and your visitors, and what methods we will use to bring the right visitors to your site. Now, we need to make the necessary changes to your web site and add elements that will help you convert visitors to customers.
Again, Upright includes these features in every Get Found search engine optimization program:
Web Site OptimizationWe provide programming or consulting time to optimize your site design for search engine compatibility and to help convert visitors to eventual customers. We will use the information garnered from the site audit, as well as our up-to-date knowledge of search engine tactics, to provide the basis for our recommendations.
Web Site "Conversion" ToolsSince your visitors are in different stages of the buying process, conversions — or desired actions — come in many forms. Conversions occur when a visitor completes a registration process, downloads a CAD file, signs up for a newsletter, emails a page to a colleague, fills out a contact form, completes an online purchase, or any one of a number of other actions. Each of these desired actions can be measured on your site, especially as they relate to an overall strategy.
Our Get Found search engine optimization program includes the addition of these two conversion tactics to your web site:
- Contact Form - We can replace your current "Contact Us" email link with a simple pop-up form that performs the same function. However, when your visitors submit this form, the information goes into a database that allows us to tie that individual to the original source, to the keyword that was used, and to the distinct path through your site.
- Quick Question Form - Accessed from anywhere on your site, this simple form allows your visitors to ask you a question while it's fresh in their minds without having to link to your "Contact Us" page. This information also goes into our database, to which you have complete access.
Visitor TrackingYour site is ready. Targeted prospects are coming from the search engines by the thousands. Now what?
It's not enough to know that the search engines are bringing visitors to your site. You also need to know what happens when they get there. Consider these possibilities:
If the search engines are bringing hundreds to your site, but 70 percent of them are "one page and out" visitors, how can you make them stay longer?
If visitors are searching for a very specific product but never getting to the page on your site that describes that product, how can you make sure they find the information they are seeking?
If a keyword is consistently bringing the wrong kinds of prospects to your site, what can you do to bring the right visitors? The solutions to these issues are much easier when you have the right marketing information behind you. That's what our unique Insite Metrics tracking program provides... the right information... in real-time... at your fingertips.
Upright includes our proprietary Insite Metrics™ tracking tool with every Get Found search engine optimization program. Insite Metrics will track every visitor who comes to your site from the key search engines and provide specific details about the search term used, the specific path taken through the site, and the actions taken by the visitor.
These actions can include filling out a request for quote or a "Contact Us" form, downloading a white paper or PDF file, signing up for a newsletter, emailing a page to a colleague or purchasing an item online.
Contact us to learn more about our Get Found search engine optimization program.
Posts
No comments:
Post a Comment