2. Why You Shouldn’t Lower Prices During These Tough Times
3. How To Get Your Name Listed On Google
4. Being There When The Dust Settles
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1. You May Not Be Able To Beat The Economy, But You Can Outlast Your Competitors
The arrival of a new administration traditionally sparks optimism within the economy, but this year will be different. Retail prognosticators are forecasting a gloomy holiday shopping season. Is your business prepared to beat the odds?
Going to battle against the recession is a no-win situation. But if you want to be the one standing when the smoke clears, you’ve got to have a plan to outwit and outsell your competition.
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2. Why You Shouldn’t Lower Prices During These Tough Times
· It’s hard to resist the urge to lower the prices of your retail products or services during these times, but you must realize that if you do so, you are taking a risk.
· Despite eating into their profits, most companies lower their prices, hoping to bring in additional sales and keep their staff on payroll. This tactic may attract bargain customers, but they’ll most likely abandon you once you increase your prices.
· So, what do you do? Rather than lowering your prices, develop a way to increase your value. The reason people won’t pay your price is because there’s not enough value attached to the product.
· For example, a high-end steak restaurant, rather than lowering their menu prices, should be adding value by developing a promotion with a high-end retailer like Brooks Brothers.
· Discounting and dropping your prices is the penalty you pay when you’re not delivering enough value for the money you’re charging.
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3. How To Get Your Name Listed On Google
Ever “Googled” your name and wished you were listed in the first two pages of results? For many people, having their name listed on Google is part of their Web presence and self-branding program. Does it sound egotistical? Not really, considering that fact the second most popular search criterion on the Web is searching for a person’s professional background, according to Pew Internet American Life Project (www.pewinternet.org).
LookupPage (www.LookUpPage.com) is a powerful marketing tool that helps you promote your name on the web and manage the information people see about you. “The LookupPage product will make sure you have great visibility across the Web and that you are prominently presented on the major search engines whenever your name is being searched online,” according to the site’s Frequently Asked Questions.
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4. Being There When The Dust Settles
Some of the best-known companies in the country, in your region and in your neighborhood –- your competitors -- may not have the endurance to make it through the next quarter. We believe you will succeed. But just as your customers have changed, your marketing needs to change as well. It needs to tell a story of trust and integrity -- of something remarkable.
Interested in learning more about how you can outwit and outsell the competition? Want to be there when the dust settles? Then call us. We can help you get there … faster than ever.
Cheers!
Mike Langer Director, Client Solutions northlich
720 East Pete Rose Way Cincinnati, OH 45202
Direct: 513.287.1812 Main: 513.421.8840 Cell: 513.703.9637
Northlich is a brand engagement agency specializing in changing not simply perception but behavior. On the tube, in the paper, online or on the street, we engage people with brands however, whenever, and wherever they choose to engage.
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EXTRA “FAST FACT FLASHES” IF YOU NEED THEM.
1. Merchants Continue To Invest More Dollars In PPC
Merchants continue to put more of their ad dollars towards Pay Per Click campaigns According to the 2nd Annual Pay Per ClickStress Survey, about 65% of merchants surveyed report using PPC ad platforms for three years or more. (www.BizReport.com)
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2. Record Numbers Are Visiting Newspaper Web Sites
· They may not prefer the paper version, but readers continue to flock to newspapers’ Web sites for fast breaking information and analysis of the news. Visits during the third quarter were up 16% over the previous quarter. (www.marketingcharts.com)
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3. Will Facebook Survive Or Go Bankrupt?
· With incredible growth, Facebook’s expenses are rising faster than the revenues it generates. How many times can it go to the well for more money, especially in this economy? (www.marketingpilgrim.com)
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