Mobilizing To Stay Ahead Of The Curve

1. It’s Time To Ask The Most Important Business Question Of The Year
2. How The Battle For Smartphone Supremacy Will Affect Your Online Marketing
3. Your Mobile Web Site: Design Tips 101

1. It’s Time To Ask The Most Important Business Question Of The Year

You have to pinch yourself to believe it -- the year that started in severe economic turmoil is now half over. Now it’s time to ask the most important business question of the year: “What do you have to do the rest of this year to reach your profit goals?”
If you don’t have profit goals, your company has nothing to strive for and is just driving aimlessly. Establish your profit goals now and make the appropriate plans to achieve them.

2. How The Battle For Smartphone Supremacy Will Affect Your Online Marketing

While Blackberry, iPhone and an array of other smartphones battle for market supremacy, the fact is that smartphone usage overall will continue to increase dramatically over the next few years. How does this affect your online marketing?

With more people using their smartphones to surf the Internet and visit Web sites, you need to have a version of your site that’s “mobile-friendly.”

This is critically important, especially if you can envision potential customers trying to visit your Web site on their smartphones. Unless your Web site is mobile-friendly, the experience will be a disaster, leaving the user to wonder why you’re not “with the times.”

3. Your Mobile Web Site: Design Tips 101

The larger screens and enhanced resolution of iPhones and other smartphones make it quite easy for you to have a great looking Web site designed specifically for mobile-users.
As you plan your mobile Web site strategy, here are some design tips to consider:
Keep your design as simple and clean as possible; avoid large photos and over-sized logos. Use a single column format.

Provide only the information that your potential customers would deem most important to your product and service – information they can get easy access to. Smartphone users aren’t browsing casually. They want quick information now. If they don’t get it, they probably won’t ever visit your site again.

Do not use JavaScript or Flash. Do not link to other Web sites

There’s a lot of information on the Internet about this topic, including some “no-charge” mobile Web site developer programs that you can experiment with.

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