Tuesday, January 26, 2010

Red Hawk Technologies Launches New Web Site - www.redhawk-tech.com

Red Hawk Technologies launches NEW Web site, check it out here! - http://www.redhawk-tech.com

To learn more about Red Hawk Technologies contact:

Mike Langer
Red Hawk Technologies ~ Website design, application development, and CRM integration
Mobile: (513) 288-9918
Direct: (859) 360-5587

Email: langer@redhawk-tech.com

Follow me on Twitter: http://twitter.com/langermike
Join me on LinkedIn: http://www.linkedin.com/in/mikelanger

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RED HAWK
TECHNOLOGIES, LLC
http://www.redhawk-tech.com/

342 Monmouth St., 2nd Floor
Newport, KY 41071
Fax: (859) 908-2615

Strategically focused web application development company. Our strategists have worked in the interactive marketing and application development space for the past decade. We develop technology solutions that deliver actionable and measurable engagement.

Wednesday, January 20, 2010

Thursday, January 14, 2010

Threats & Opportunities in 2010

by Chris Trayhorn

2010 has started at a sprint.

Affiliate Summit is almost here with Las Vegas preparing for the influx of amped-up super-affiliates ready to party. Google has launched the Nexus One and staked an even stronger claim on the burgeoning mobile space. And Facebook is making waves already with in-game offers and virtual currency. But before we dive into all that, it’s worth taking a moment or two to consider where we are as individuals and companies.
2010 is the year in which we can all lift our heads and look to the horizon once more. After a year that was all about survival for many, we are now into a year of rebirth, of gaining the high ground, of winning again. Never before has such a tough year been followed by one of such massive opportunities.

If you’re not excited by 2010, you should be. Just look at what’s coming.

Everyone is talking about the impact of social media but we are only at the very beginning of the changes it is going to make in our lives. Mobile web access is growing faster than any previous technology has ever done and is going to be at least twice as big as desktop web access. Cloud computing will mean that everyone has all their data available to them all the time. New non-governmental currencies and payment systems are being invented. Entertainment is changing as people move from passive TV-watching to interactive games. And then there’s climate change and all the green technologies that are being introduced.

This is a meteorite-load of disruption.

The world of commerce is going to heat up dramatically. Established industry dinosaurs will have to try and evolve with the new environment, which will provide lots of opportunity for faster, smarter competitors. Big beasts are going to die off while the smaller and more intelligent thrive. 2010 is going to be a year of change and opportunity.

Are you ready?

Wednesday, January 06, 2010

Business Development


by Seth Godin

A friend of mine wears only Armani eye glasses.

Of course, the glasses aren't actually made by Armani. Or, if you think about it, designed by him. Perhaps they're sold by Armani stores, but I'd guess most of them are sold in stores that are totally unrelated to the company.

So what, exactly, explains the success of the line?
Licensing, affiliates, franchises, partnerships, traffic exchanges, joint ventures and co-promotions live in a netherworld. While they are all important marketing techniques, they often come under the rubric of business development, a department where there is little structure and few rules.

Bizdev is hard, but worth it. Hard because there's no 'retail' deals. If I want to license the Armani name I can't just pick up the phone, get a rate card and use it. No, it takes months or even years. In most cases, there isn't even an easy way to figure out who to talk with.

So most marketers avoid it altogether. Don't you think that Pop Tarts filled with Kraft cheese singles would be a hit? (They'd taste terrible, but kids and harried moms would go wild.) So why not a simple licensing deal or joint venture? Because there's no such thing as simple in this industry.

Take a look at the growth of the web. Most companies end up doing it solo, when it would have been so much easier to grow in concert. My friend Dev worked on a company that figured it could make money on the click after you bought something from a store. That's a wasted page anyway... you just finished buying, the page says thanks and you go somewhere else. Wouldn't it be great to just put that page to work? Sure, but doing that deal isn't so easy.

Next time you make a list of the top 10 things you can do to grow your organization, non-profit or cause, add bizdev to the list.